Shmoogle 2005 -

Shmoogle, an ongoing project entering its 8 thyear, is growing both in its user base and its relevance. Originally created to explore how the notion of Chaos could be translated to the internet, it has a become a substantial statement on the current epistemological processes that shape our most basic decisions.

Sample : Shmoogle search for « Art »

Shmoogle is a random search engine. The user types in a query, the Shmoogle engine fetches all of Google's results for that query, and presents in a random order. For Shmoogle, all results are equal, they are all presented on a single (scrolldown) page. Above each result appears its original Google ranking. Shmoogle is also non deterministic. Searching again for the same result will produce the same result, but in another, random, order.

By randomly ordering the results, the user is given back the right of vote. It is the user that decides which is more important and which is less. By presenting all results on a single page, teh user is encouraged to browse through more results than she would on a regular search engine, thus giving her an instant survey of information available to her on the web.

If Google is a search engine, Shmoogle is a research engine.

Shmoogle has been fighting a long battle with Google. Since it was first reported in the media, Google have been blocking it on and off. I am currently working on a way to bypass this block.

Shmoogle has been widely presented and debated in conferences and workshops across Europe, the US, and Israel. It has been featured both in magazines and daily newspapers, and countless blogs.